The Man Behind the Tweet

Does this really come as a surprise to anyone? Did folks actually think 50 Cent was sitting around sending all of those tweets?  I’m going to guess that someone was fooled, otherwise the New York Times wouldn’t have printed this story:

Those were 50 Cent’s words, but it was not exactly him tweeting. Rather, it was Chris Romero, known as Broadway, the director of the rapper’s Web empire, who typed in those words after reading them in an interview.

“He doesn’t actually use Twitter,” Mr. Romero said of 50 Cent, whose real name is Curtis Jackson III, “but the energy of it is all him.”


It is not only celebrities who are forced to look to a team to produce real-time commentary on daily activities; politicians like Ron Paul have assigned staff members to create Twitter posts and Facebook personas. Candidate Barack Obama, as well as President Obama, has a social-networking team to keep his Twitter feed tweeting.

Come on! As John McCain was Twittering away about the pork in the stimulus bill, was there really a question that the old man who barely knows what a computer is would be capable of using a cell phone to send a tweet from the Senate floor?

Sorry — I’m no fan of Twitter. I find all of the hoopla about in these days to be over the top.  No one’s lives are changing because of a few tweets.  But I can see how some folks might have believed it was THE WORLD’S MOST AMAZING TOOL EVER! if they had been fooled into thinking celebrities and politicians were taking the time to build the content themselves…


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